Xiaomi is Rated as Best Smart TV by Consumers

Satisfaction measurement of Smart TV users ranks Xiaomi as the top performer versus competition

February 04, 2021 | Bangalore: Xiaomi and Redmi Smart TVs have been rated as the Best Smart TV among all smart TV brands with 68% of its current consumers being “Very Satisfied” highest compared to other brands in the category as per consumer satisfaction (CSAT) measurement and benchmarking carried out by Unomer, an independent research company.

Smart TVs sales have been rapidly growing in India and Xiaomi is the market leader in the segment with best-selling models like the Mi TV 4A, 4A Horizon edition, and 4A Pro. The newly launched Redmi TV has further helped Xiaomi garner market share.

In a research study recently conducted by Unomer, a leading market research agency, consumer satisfaction was measured and benchmarked for all smart TV brands on various product quality and experience attributes.

1,200 smart TV owners across 8 cities were interviewed during September 2021 and respondents were asked questions about their satisfaction with various product quality and experience attributes.

Smart TV owners put Xiaomi on top at number 1 position with the highest overall satisfaction with 68% of its owners saying they were ‘Very Satisfied’ with the product it and believe that it is the ‘Best Smart Television Brand for Me’. Xiaomi was followed by OnePlus with 65% of the owners saying they were ‘Very Satisfied’.

The other key findings of the research are:

  • Xiaomi Smart TV has the best smart features with 59% rating ‘Very Satisfied’ followed by LG with 55% rating ‘Very Satisfied’
  • Xiaomi has the best screen design with 62% rating ‘Very Satisfied’ with its bezel-less design
  • Xiaomi, LG, Sony, and OnePlus owners rated their smart TVs as easy to connect smartphones with 57% rating ‘Very Satisfied’
  • OnePlus has the best technology with 61% rating ‘Very Satisfied’ followed by Xiaomi with 59% rating ‘Very Satisfied’
  • Sony has the best sound quality with 63% rating ‘Very Satisfied’ followed by Xiaomi with 62% rating ‘Very Satisfied’
  • Methodology:

  • The study was done face-to-face at home with decision-makers who have bought a smart television in the past 12 months using the right-hand rule and skips after every successful interview
  • 1200 respondents across 8 cities (Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Pune Kolkata & Mumbai) were covered
  • The various broad areas under which satisfaction ratings were taken are as below. Under each of these parameters, there were sub-parameters.
    • Overall Satisfaction
    • Product Quality
    • Durability
    • Maintenance of Television
    • Aesthetics like design or look
    • Ease of use
    • Quality as per specifications
    • Product Feature & Specifications
    • Perceptions about brand
    • Recommendation
    • Brand of Highest Quality